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The Nielson Company provides valuable market research (demographic breakdowns of an audience, socio-economic factors) for any consumer driven company. Here’s an excerpt from their report on YTD 2009 Advertisment Spending:

U.S. ad spending fell 15.4% in the first half of 2009, according to data released today by The Nielsen Company. A total of $56.9 billion was spent on advertising in the first six months of the year, more than $10.3 billion less than the same time period in 2008.

The automotive industry was the top spender ($3.68 billion), despite a 31% cut over last year. Local auto dealerships – also a perennial top-10 spending category – cut its ad budget 26% through June this year.

ad-spend_4 Via Infectious Greed

A 31% drop in spending by the autos shouldn’t be surprising, but that’s brutal.

Finally, here are the type of Ads we can look forward to watching this football season:

Nielson

One has to wonder if businesses are moving away from TV advertising altogether, and relying on the “clicks” of Google to bolster business.

Here’s the full report.

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